Marketing Strategy
There's a real person on the other side of every marketing asset you create. Focus on them.
Cut through the overwhelming marketing jargon and clarify the most effective steps to connect authentically with your customers. The result: an effective marketing strategy with data-backed metrics that helps you build a loyal community.
You've probably been struggling to hit your targets because you've been thinking of them as rings on a dartboard that you have to hit, instead of human beings with emotions that you have to connect with, but there is a human being on the other side of every marketing asset you create.
That human being has worked hard for their money, and they need to make sure that your product, your service, or your creative work of art, gives them enough value to justify choosing you, instead of everyone else who's trying to get their attention.
And so, the most effective strategy starts with understanding the person on the other side of your communication - first, foremost, and always. All the other tools, trends and metrics are simply the tools for connecting to them; the same way your phone helps you call your friends.
​
At Firecatcher Projects, we design evidence-based marketing strategies that help you:
1) Understand who you're talking to,
2) Get to know what they really want - not just what you think they want -
3) Figure out how your product/service/creation can meet that need and make their lives easier, better or more improved in any way,
4) Speak to them in the language they actually understand. (That means, no jargon, no exaggeration, no manipulation.)
If you're ready to start connecting authentically to the people who actually want what you have to offer, book a free consultation and let's get started.
