Productivity for Ambitious Moms
LyvOn Coaching provides personalized coaching and thoughtfully curated wellness products for ambitious working moms, to help them develop sustainable habits and thrive in every aspect of life.
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LyvOn is created and owned by Maria LyvOn, who balances her thriving corporate career in fashion with her family commitments, self care and entrepreneurial pursuits.
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We assessed Maria's business goals and helped her reframe her approach to LyvOn: expanding the potential of what it could be and challenging her to begin the pivot to coaching other ambitious mothers who feel the pressure to show up in societally-defined boxes that don't cater to both career and motherhood.
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We created a brand pivot strategy, helped her niche down on her ideal audience, flesh out an effective marketing and networking strategy, develop her brand's voice and effectively position her brand in front of the women she's so passionate to reach.
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We guided her through trial coaching sessions to validate her coaching methodologies, and crafted the tone and content for her marketing content.

