One of the first dedicated dessert shops in Nigeria, the Ice Cream Factory was founded in 2010 by Folusho and Shade Ogunleye under the umbrella company, Pinnah Foods.

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Committed to sourcing sustainable ingredients and giving back, the couple partnered with a farm in Northern Nigeria to source fresh milk; working with nomadic communities and incentivising them to educate their daughters

through financial support and stable working partnerships.

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We were hired to develop and execute a marketing strategy that showcased the totality of their brand story: fusing their humanitarian efforts, passion for sustainability and education of the girl-child with the behind-the-scenes look into their production process, quality ingredients and delicious desserts.

We delivered a holistic strategy that included PR as well as social media management.